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Privacy and Cookies

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is WOLF LOGISTICS T/A QWIRKYSHOP, a company incorporated in England and Wales under company number 10817824, whose registered office is at Unit 20 Pinfold Road, Leicester, LE4 8AT.



The type of information that we collect via the Site includes:

Information you give us. You may give us information about you by filling in forms on our Site, your first name and family name, email address, postal address and credit/debit card details. We also record additional information that you provide to us as a result of your use of the Site. This includes, for example, information provided in the context of online registration, email enquiries and the provision of goods or services.

Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:

a) technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

b) information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

“Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. The cookies used on this Site do not in themselves recognize the individual user but will recognize the computer you are using so that we know when that computer is used to return to the Site.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Most browsers will automatically accept cookies, but you can change the settings on your browser to prevent this from happening. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.



These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information..



The below active cookies are not directly related to Qwirkyshop, but are key to enabling us to offer you an improved experience and to also improve the performance of our site. If you wish to find out more, you can visit the website of each third party and view their privacy policy. In each case, we have supplied a link to the third party for further information – all will open in a new window, but please note that we cannot be responsible for the content of external websites.


Cookie Name Cookie Description
GOOGLE ANALYTICS To measure the visitor interactions across the site

Cookies for analytics programmes allow us to see how customers use the Qwirkyshop website, where there are problems with its design and functionality, and where we can improve customer experience. These cookies do not trace personal information such as your name, but can track how often your computer visits a website, which pages your computer visited and in which order, and where you left the website.

This type of information helps to make the Qwirkyshop website and marketing campaigns more relevant; it never shows personally identifiable data and is not seen by anyone outside of the Qwirkyshop, Adobe or Google organisations.

For a full description of Google’s use of cookies, please click here
AWIN (AFFILIATE WINDOW) To track when an affiliate drives a visit to our site.

Affiliate Window is an affiliate network. Affiliates display advertising for companies and are rewarded when customers visit or shop on the advertiser’s website. These cookies are places when a user clicks on one of the Affiliate Window links and notifies the Affiliate Window of transactions so that they can determine whether the order should be credited to a particular affiliate.

Affiliate Window Privacy Policy: click here
HOTJAR When you use the Hotjar script on your website, Hotjar cookies are responsible for displaying the correct content to your visitors without personally identifying anyone. 


We use information held about you in the following ways:

Information you give to us. We will use this information:

a) to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

b) to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

c) to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the [order form OR registration form]);

d) to notify you about changes to our service;

e) to ensure that content from our site is presented in the most effective manner for you and for your computer.

Information we collect about you. We will use this information:

a) to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

b) to improve our site to ensure that content is presented in the most effective manner for you and for your computer;

c) to allow you to participate in interactive features of our service, when you choose to do so;

d) as part of our efforts to keep our site safe and secure;

e) to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

f) to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

We may use third parties to perform functions on our behalf in relation to the Site and the purposes set out in this Privacy Policy. Examples include credit/debit card payment services, Site hosting and order fulfillment. Such third parties may be provided with access to your information if needed to perform their specific functions, but may not use such information for any other purpose.

We may also disclose your information to third parties where necessary to comply with applicable laws and regulations, where there is a complaint relating to your use of the Site and/or for the purposes of obtaining professional advice (for example, legal advice).

We may share information about visitors to this Site in an anonymous or aggregate form with third parties including advertisers, business partners, and sponsors, to understand customer trends and patterns and manage and improve our business relationships.

It is possible that we could merge with or be acquired by another business or that the operation of the Site will be transferred or sub-contracted to another legal entity. To the extent legally permissible, we may share with, or otherwise transfer your information to, the resulting legal entity.

The Site may contain links to or from other Sites. Please be aware that we are not responsible for, and have no control over, the privacy practices of other Sites. This Privacy Policy only applies to the information that we collect via this Site.

We place great importance on maintaining the security of the information that you provide via the Site and for this reason we use advanced internet security systems to safeguard your information. In addition, the Site is protected by a SSL Certificate ensuring that all information you provide via the Site, including your credit/debit card number, name and address, is encrypted and converted into code before it is transmitted over the internet. Therefore, in the extremely unlikely event that this information should be intercepted, it would be encrypted and difficult to decipher.

Do not send credit/debit card details via standard email, as this is not secure. In the unlikely event of unauthorised credit/debit card use please be sure to contact your card issuer immediately as per your contractual arrangement with them.

The information that you submit to us via the Site is stored on servers in a secure location in the United Kingdom. Your information will not be stored for longer than is necessary for the purposes set out in this Privacy Policy.



You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

If you would like to access the personally identifiable information we have collected about you via the Site, or if you would like to cancel, correct or update your information, you may email us at

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.